UNLVino

Under the leadership of Larry Ruvo, Senior Managing Director of Southern Wine and Spirits of Nevada, a division of Southern Wine and Spirits of America, Inc., the largest wine and spirits distributor in the United States, the company is an enthusiastic contributor to the University of Nevada Las Vegas (UNLV), which offers some of the most comprehensive culinary and hospitality management undergraduate and graduate degree programs in the nation.

 "We are delighted and honored to support UNLV's cutting-edge culinary and hospitality industry educational programs thanks to a wide range of fundraising events," said Mr. Ruvo. "Plus, as a Company, we are thrilled to be their partner as UNLV works hard to continually upgrade their academic offerings in the hospitality industry."

One of the most important of these charitable programs is called UNLVino, created by Mr. Ruvo and organized with the generous help of Southern Wine and Spirits of Nevada. UNLVino is a hugely popular consumer wine and food festival featuring hundreds of premium wines and spirits from around the world and a selection of top dishes from some of the country's most renowned chefs, according to Anna Cohen, Special Events Manager at Southern Wine and Spirits of Nevada. In 2003, more than 9,000 guests joined in UNLVino events, from the grand tasting events to a variety of special educational lectures, tastings and cooking demonstrations.

According to Mr. Ruvo, Southern Wine and Spirits of Nevada is the exclusive wine and spirits sponsor for all UNLVino related events. "We could not do this event without the support and assistance of our fine wine and spirits supplier partners," said Mr. Ruvo. "I want to thank everyone involved – our supplier partners, our own senior management and our employees, all of whom donate their time and efforts – to making the annual UNLVino the successful event it is, with all proceeds benefiting the students and the university."

Mr. Ruvo also noted that the Company sponsors other fundraising events for UNLV during the academic year, as well as hosting educational wine and spirit tastings, again in cooperation with Southern's supplier partners.

Southern Wine and Spirits of Nevada: Keep Memory Alive

When reviewing the different social services, medical and community-based charitable activities supported each year by Southern Wine and Spirits of Nevada, the Keep Memory Alive is one of the most important to Larry Ruvo, Senior Managing Director of Southern Wine and Spirits of Nevada, a division of Southern Wine and Spirits of America, Inc., the nation's largest wine and spirits distributor.

The Keep Memory Alive charity program, which benefits research toward finding a cure for Alzheimer's disease, was launched seven years ago. Members of the Southern Wine and Spirits of Nevada team partner with Robert Baldwin, President and Chief Executive Officer of Mirage Resorts, Inc. of Las Vegas and Mr. Baldwin's wife, Donna Baldwin to plan an annual back-tie fundraising gala featuring world-famous chefs -- such as Wolfgang Puck, Daniel Boulud, Alain Ducasse and Charlie Palmer, among others. Southern Wine and Spirits of Nevada is the exclusive wine and spirits sponsor for the event.

The 2004 Keep Memory Alive event is a gala set to break all records, according to Anna Cohen, Southern Wine and Spirits of Nevada Special Events Manager and Michael Severino, Director of Special Events. Calling on the talents of celebrity host Robin Leach of ABC-TV, as well as all previous celebrity chefs who have donated their talents and skills in previous years, the event is expected to be extremely successful.

"I am grateful that our company can play a positive role in helping to battle this crippling medical condition and I am thankful to all our guest chefs, our fine wine and spirits suppliers and our parent, Southern Wine and Spirits of America, Inc., for all their contributions to the outstanding success of our annual Keep Memory Alive events and dinner," said Mr. Ruvo.

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