Southern Wine & Spirits of Nevada Corporate Social Responsibility  
Corporate sponsorship, community involvement and educational excellence are all important charitable concerns at Southern Wine & Spirits of Nevada, according to Larry Ruvo, Senior Managing Director of Southern Wine and Spirits of Nevada.  Ruvo is extremely proud and grateful for the tremendous amount of volunteer time and monetary support contributed freely by Southern’s Nevada employees in a variety of charitable causes across the state.

I.   Southern Wine & Spirits of Nevada and UNLVino

TAKE A SIP FOR SCHOLARSHIP marks 40 years of continuous support for UNLVino. Under the leadership of Larry Ruvo, the company continues to be a strong supporter of the University of Nevada Las Vegas (UNLV), which offers some of the most comprehensive culinary and hospitality management undergraduate and graduate degree programs in the nation.

As longtime supporters of UNLV, Southern is delighted and honored to support UNLV's cutting-edge culinary and hospitality industry educational programs thanks to a wide range of fund-raising events. As a company, we are thrilled to be a UNLV partner as the university works hard to continually upgrade their academic offerings in the hospitality industry.

One of the most notable of these charitable programs is UNLVino, created by Ruvo and Dr. Jerry Vallen, Dean Emeritus of the William F. Harrah College of Hotel Administration, and organized with the generous help of Southern Wine and Spirits of Nevada. UNLVino is a hugely popular Las Vegas tradition featuring hundreds of premium wines, spirits, craft beer, and sakes from around the world.

In 2014, more than 7,000 guests joined in UNLVino culinary and wine events – including the grand tasting events. During the April 9-12 celebration, the events also included awards honoring four individuals with the Dom Pérignon Award of Excellence: celebrity chef Wolfgang Puck; renowned pop artist, Romero Britto; Larry Ruvo; and Jerry Vallen. This prestigious honor goes to those who have “distinguished themselves by setting an example through their inspirational leadership, character and work ethic.”

Southern is the exclusive wine and spirits sponsor for all UNLVino related events. “We could not do this event without the support and assistance of our fine wine and spirits supplier partners,” said Ruvo. “I want to thank everyone involved – our supplier partners, our own senior management and our employees, all of whom donate their time – in making UNLVino a successful event for 40 consecutive years.”  The company sponsors additional fundraising events for UNLV throughout the academic year, as well as hosting educational wine and spirit tastings, in collaboration with Southern's supplier partners.

All proceeds from the UNLVino event benefit the students of the William F. Harrah College of Hotel Administration at UNLV.
The 2015 UNLVino event is scheduled for April. For more information, please visit:

II.   Keep Memory Alive Foundation

When reviewing the different social services, medical and community-based charitable activities supported each year by Southern Wine and Spirits of Nevada, the Keep Memory Alive (KMA) Foundation is one of the most important to Larry Ruvo and the Nevada division.
KMA, founded in 1996, is a Nevada-based, not-for-profit organization dedicated to finding a cure for memory disorders and neurodegenerative diseases including Alzheimer’s, Parkinson’s, Huntington’s, ALS, Multiple Sclerosis and other brain dysfunctions. KMA has succeeded in giving charitable momentum to understanding and managing these enigmatic diseases.

From intimate dinners and fundraising auctions to an annual star-studded gala, KMA is bringing the dark, private tragedy of dementia into light. The KMA triumph is reflected in the creation and construction of the Cleveland Clinic Lou Ruvo Center for Brain Health designed by famed architect Frank Gehry.  Located in an elegant state-of-the-art building in historic downtown Las Vegas, the Center provides services not only for people affected by this devastating disease, but also hosts programs to promote healthy lifestyles for all Nevadans.

The Cleveland Clinic Lou Ruvo Center for Brain Health forges collaborations among leading doctors and scientists throughout the world in their quest to defeat these memory-eradicating maladies. The Nevada Vital Aging initiative, for instance, will create a statewide registry for people at risk and will serve as a national research resource for a variety of public health-related objectives, including clinical trials, epidemiological studies, and translational research.

Keep Memory Alive and the Cleveland Clinic Lou Ruvo Center for Brain Health is the brainchild of prominent Las Vegas businessman and philanthropist Larry Ruvo who is inspired by his father Lou Ruvo’s struggle with Alzheimer’s disease. Ruvo has sought to spare future generations the grief of losing a loved one twice:  first of memory, then of life.  His impetus provides hope to the Las Vegas community.
Continuing its 18-year history, the 2014 “Power of Love” Gala raised funds for the Cleveland Clinic Lou Ruvo Center for Brain Health. Ruvo expressed thanks to all the individual and corporate sponsors and contributors to the KMA Foundation’s annual gala fundraiser and to the Chaplin family for the enormous success we’ve enjoyed. “Without the Chaplin family and Southern Wine & Spirits, these accomplishments would not have been possible,” commented Ruvo.

The April 26, 2014 “Power of Love” Gala featured Gloria Estefan and her musical review. According to Michael Severino, General Manager, Event Marketing, Southern Wine and Spirits of Nevada and a Keep Memory Alive board member, “the event was a huge success benefiting the KMA Foundation.”

For more information about the Keep Memory Alive Foundation and the “Power of Love” Gala, please visit:

III.   September 11 Remembrance Ceremony with Las Vegas Fire & Rescue 

On the anniversary of September 11, Southern Wine & Spirits of Nevada enlists the support of the local Honor Guard for a solemn ceremony held at the company’s Las Vegas headquarters facility and warehouse. During the annual ceremony, the Nellis Air Force Honor Guard or the Henderson County Fire Department Honor Guard presents the flag. In 2013, the Las Vegas Fire & Rescue bagpipes played as the Henderson Fire Department presented the flag.  Every year, Nevada employees are invited to join in a New York-style deli luncheon and gathering following the ceremony.

In past remembrance ceremonies, speakers included: Scott Emerson, Chief Executive Officer American Red Cross, Southern Nevada Chapter; Mike Tomko, Las Vegas Fire and Rescue and former New Yorker; Tim Hartman, Battalion Chief Henderson Fire Department; retired FDNY Lieutenant Ed Bergen; Army Specialist Justin Trayford; and Master Sargent Christopher Aguilera.

IV.   The Nevada Public Education Foundation

Southern Wine and Spirits of Nevada has been a longtime supporter of The Nevada Public Education Foundation. Inspired by a belief that improving our public schools was too big a task for a school district to undertake alone, the foundation was established in 1991 as an independent 501(c)(3) non-profit Nevada corporation. Its mission is to mobilize community and global resources to support and impact public education through initiatives, programs, and promising practices designed to improve student performance and advance quality educational opportunities for all children.

As in past years, in 2014 Southern Wine & Spirits of Nevada continues its support of the group’s Hero Award Dinner, scheduled for September 20, 2014. For more information, please visit:

V.   Southern Wine & Spirits of Nevada Support of Other Charitable Organizations

Southern Wine & Spirits of Nevada also contributes to many Reno- and Las Vegas-based charitable, medical, health, educational and local community non-profit organizations, including the Foundation for an Independent Tomorrow and Opportunity Village. In an April 2014 cover story in the Vegas Seven, Larry Ruvo was featured for his longstanding philanthropic initiatives in Las Vegas and across the state of Nevada. To read the full article, please visit: