Larry Ruvo, Senior Managing Director of SWS of Nevada Honored by U.S. House Representative
For Immediate Release                                 Contact: Harvey R. Chaplin
                                                                      Chairman and Chief Executive Officer
                                                                      Southern Wine & Spirits of America, Inc.
                                                                      Telephone: (305) 625-4171

Larry Ruvo, Senior Managing Director of Southern Wine & Spirits of Nevada Honored by U.S. House Representative

The Honorable Jon C. Porter Tribute Entered Into U.S. Congressional Record In recognition of Larry Ruvo’s Philanthropic, Medical and Community Service Leadership and Charitable Activities in Nevada

MIAMI- February 21, 2007 – In a declaration entered into the United States Congressional Record on Monday, February 13, 2007, the Honorable Jon. C. Porter, Nevada Congressman, paid tribute to Larry Ruvo, Senior Managing Director of  Southern Wine & Spirits of Nevada – a division of Southern Wine & Spirits of America, Inc., the nation’s leading wine and spirits distributor with a tradition of service excellence since 1968.

In his tribute, Mr. Porter entered into the U.S.Congressional Record the following:

“Madam Speaker, I rise today to honor Larry Ruvo, founder of the Keep Memory Alive Foundation and the Lou Ruvo Brain Institute. Larry Ruvo is a pillar in the Las Vegas community. He is a business leader and philanthropist with an extraordinary commitment to improving the world around him. Larry is Senior Managing Director of Southern Wines and Spirits of Nevada and has contributed in a number of ways to Southern Nevada. Larry spearheaded the establishment of UNLVino wine tasting, America's largest single-day wine tasting charitable event, raising millions of dollars for the students of the William F. Harrah College of Hotel Administration at University of Nevada Las Vegas.”

Congressman Porter continued: “Larry is also a founding member of the Young Presidents' Organization, Nevada Chapter and a past member of the World Presidents' Organization, as well as a board member of the Nevada Ballet Dance Theater and the American Gaming Association. For his efforts, Larry has been recognized as Man of the Year by the Muscular Dystrophy Association and received Man of the Year honors from the University of Nevada Las Vegas and the Food and Beverage Directors Association.”

Congressman Porter added: “Although all of these accomplishments have contributed immensely to the enrichment of the southern Nevada community, Larry Ruvo's vision and commitment to fighting Alzheimer's disease is perhaps his most
important contribution. After experiencing the devastating loss of his father, Lou Ruvo, to Alzheimer's disease, Larry worked with members of our community as well as prominent members of the medical community to found the Keep Memory Alive Foundation to raise funds for the Lou Ruvo Brain Institute. Since its founding, the Keep Memory Alive Foundation has become one of Las Vegas's most important charity initiatives and a key participant in the Nation's fight against Alzheimer's disease. As a result of the foundation's proactive mission to fight neurological diseases, the Keep Memory Alive Foundation has raised more than $50 million and recruited leading specialists to become a part of this vital project. On February 9, 2007, the foundation broke ground on the Lou Ruvo Brain Institute, which will become an incredible force for researching and developing new treatments for neurological diseases including Alzheimer’s, Parkinson's, ALS, and Huntington's, and other memory disorders.”

In his concluding remarks, Congressman Porter said: “Madam Speaker, I am proud to honor Larry Ruvo. Through a number of endeavors he has greatly enriched the lives of those in the Las Vegas community. I commend his efforts in the fight against Alzheimer's and other neurological diseases. I express my sincerest gratitude for his vision and his commitment to this important cause and I congratulate him on the opening of the Lou Ruvo Brain Institute.”

Harvery R. Chaplin, Chairman & Chief Executive Officer of Southern Wine & Spirits of America, Inc., said, “On behalf of Wayne E. Chaplin, President and COO, and me, we at Southern are all extremely proud of Larry and congratulate him on this high honor he has received from the Honorable Jon. C. Porter of Nevada. Larry’s efforts in Nevada are emblematic of our Company’s longstanding commitment to community service and giving back to worthy national, state and local charitable, medical, educational and philanthropic institutions. We are especially proud that Larry has received this high commendation.”

Southern Wine & Spirits of America, Inc. is the nation’s largest wine and spirits distributor, with operations in 27 states.  The Company currently operates in: Alabama, Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Maine, Mississippi, New Hampshire, New Jersey, Nevada, New Mexico, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia, and West Virginia. The Company has a strategic partnership with Alaska Distributors Co. of Seattle, Washington, called Southern Wine/Spirits West, a joint venture that has wine and spirits brokerage operations across the Northwest Control States of Idaho, Montana, Oregon, Utah, Washington, and Wyoming. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 10,000 team members. For more information contact: