The Langhe like the old West: mysterious, sun-blessed moorland, and hills which are still wild and untamable despite the Cartesian logic of their division into rows of vines.An El Dorado. A frontier land with its own gold rushes, pioneers, family sagas, gambles that paid off and hard-earned fortunes, and blood ties that develop into deep roots.It was Riccardo, the founder, who decided to harness the creative energy of a unique region by planting the first vineyards and setting up the original nucleus of the family firm in Alba.

The history of the Ceretto brand has all of this: three generations whose mission for more than seventy years has been excellence in wine, ambassador of Piedmont and Italy throughout the world.

In little more than thirty years, the Ceretto brothers created a network of small independent estates in the Langhe and Roero, purchasing over 120 hectares (300 acres) of land to form a constellation of cellars producing outstanding labels such as the Bricco Rocche Barolos, the Bricco Asili Barbarescos, Blangé Arneis, Moscato from Vignaioli di Santo Stefano, Dolcetto, Barbera, Langhe Monsordo and grappas.Drawing on the craft and temperament, and the aptitude and skills of their fathers, the new generation of Cerettos is demonstrating that tradition also means transition, looking to the future whilst continuing along the twin tracks laid down by their parents.