DON JULIO – “THE REAL DEAL”

BORN INTO THE TRADITION
Julio Gonzalez was born in a distillery. In 1942 as a young man, Don Julio founded his own distillery in Atotonilco el Alto in Jalisco.

THE FINEST BLUE AGAVE
Rich clay soil and the larger planting space ensure maximum nutrition and sunlight, creating a sweeter, smoother tequila.

CAREFUL CULTIVATION
Don Julio hand selects every one of its blue agave at the peak of sweetness and ripeness—waiting up to 12 years for harvesting.

PRODUCT QUALITY SUPPORTS THE “REAL DEAL”

ESTATE GROWN AND HANDCRAFTED
Don Julio has grown and cared for every drop of its tequila. Don Julio uses 100% of its own agave, choosing the best for its tequilas. The distillery cooks, ferments, distills and bottles all Don Julio tequila themselves, ensuring a consistently high quality tequila.

AGED LONGER FOR SMOOTHNESS
Don Julio’s tequilas are aged longer than required by Mexican law and longer than many of its competitors.

• Reposado: at least 8 months of aging
  
• Anejo: at least 18 months of aging
  
• 1942: at least 2 ½ years of aging
  
• Real: at least 3 years of aging

NO. 1 ULTRA PREMIUM IN MEXICO
Don Julio is the no. 1 ultra premium tequila in Mexico, the land of tequila. That achievement is the result of one man’s passion over 60 years to create a tequila as smooth and rich as Tequila Don Julio.