A lavish gift reserved only for a few, Johnnie Walker Blue Label King George Edition celebrates the first Royal Warrant granted to John Walker and Sons Ltd to supply Scotch whisky to the British Royal Household in 1934, a recognition of the quality and appeal of its whisky.
This exquisite spirit is handcrafted from rare whiskies produced only in distilleries that operated during the reign of King George V, including several which no longer exist. The blend also features prized Islay malts from the Port Ellen distillery, founded in the 1820s, the stills of which are no longer operational.
Johnnie Walker Blue Label King George V Edition is exquisitely packaged in crystal decanter accompanied by an individually numbered certificate of authenticity.
Showcase the brand by featuring it in display cases and luxury gift selections (off premise) and on drink menus as well as on the back bar (on premise). Generate multiple orders by recommending it for business celebrations and special occasions.
Each bottle generates three times the profit of Johnnie Walker Blue Label and provides a unique opportunity to capitalize on the “affordable luxury” trend.
The exclusivity of the limited edition and its exquisite packaging enhances the visibility and image of Johnnie Walker and inspires consumers to trade up to a higher price point.
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