Johnnie Walker Blue Label King George V Edition is exquisitely packaged in crystal decanter accompanied by an individually numbered certificate of authenticity.
Showcase the brand by featuring it in display cases and luxury gift selections (off premise) and on drink menus as well as on the back bar (on premise). Generate multiple orders by recommending it for business celebrations and special occasions.
Each bottle generates three times the profit of Johnnie Walker Blue Label and provides a unique opportunity to capitalize on the “affordable luxury” trend.
The exclusivity of the limited edition and its exquisite packaging enhances the visibility and image of Johnnie Walker and inspires consumers to trade up to a higher price point.