Joe LaRocca
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<P><FONT face=Verdana size=2>Joe LaRocca joined the Southern Wine & Spirits family as Vice President and General Manager for the New England Region in 2005. Bringing with him more than 23 years of Control States experience, Joe served nine years as the President of United Beverage with the primary responsibility of overseeing operations within northern New England Control States.</FONT></P>
<P><FONT face=Verdana size=2>Prior to his outstanding record of achievements at United Beverage, Joe served as Sales Manager and Vice President of Colbath & Associates. There he was responsible for sales and local marketing programs for the northern New England broker.</FONT></P>
<P><FONT face=Verdana size=2>Joe graduated from Boston College with a Bachelor of Science degree. In addition to spending time with his family, Joe also enjoys coaching youth sports, golfing and fishing.</FONT></P></TD>
<TD vAlign=top><FONT face=Verdana><IMG height=322 alt="Joe LaRocca (small).JPG" src="/Portals/0/SWS_Images/Control%20States%20Images/Joe%20LaRocca%20(small).JPG" width=214 border=0></FONT></TD></TR></TBODY></TABLE> |