Since its establishment in 2000, Southern Wine & Spirits of New Mexico has taken an active role in corporate sponsorship, community involvement and educational excellence, according to Michael Jahn, Executive Vice President, General Manager of Southern Wine & Spirits of Arizona and New Mexico, which is a division of Southern Wine & Spirits of America, Inc., the country’s leading wine and spirits distributor with a tradition of service since 1968.

In 2010, the Company continued its support of the Children’s Fund of New Mexico. Mr. Jahn noted that this non-profit, charitable group was selected by its parent, Southern Wine & Spirits of America in 2008, as one of 40 well deserving recipients to receive a charitable contribution from the Southern Foundation as part of Southern’s “40 for 40” Campaign during 2008. This Campaign was established to honor Southern’s 40 years of success by giving back to the local market communities that have been so supportive of Southern’s business.

The Children's Cancer Fund of New Mexico is a charitable organization founded to help children and their families cope with the day-to-day emotional, financial and educational needs of battling and living with cancer. The Southern Wine & Spirits Foundation’s donation will be applied to scholarships for New Mexico students who have undergone treatment for childhood cancer and wish to continue their education beyond high school.