In a respectful, anecdote-packed profile appearing in the October, 2004 issue of the New Mexico Beverage Analyst, Mike Chiordi's passion for the wine and spirits business comes alive. In fact, it's clear that once a little of the Chiordi family's history in New Mexico is sketched in the article, it's pretty clear that Mike was born to be in the hospitality business.

In the article, it becomes quickly apparent just how deep Mr. Chiordi'a roots really are in the state. While the article reports correctly that the family comes from northern Italy, it goes on to recount how his forbear, Siro, started the first factory - called the "Italian Macaroni Factory" - in Albuquerque in 1918. The rest, as they say, is history, and the fascinating story about Mr. Chiordi and his family is explained in the magazine profile.

In a characteristically clear and concise comment about the wine and spirits business, Mr.
Chiordi is quoted at the end of the story, noting: "The retailer is the most important link in the chain from manufacturer to the ultimate end, the consumer."

For those interested in more information or a copy of the article, contact Mr. Chiordi's office at: (505) 246-3114.