Jim found his avocation to be wine. He pursued this avenue of study building his bank of knowledge. He began his career at Southern Wine & Spirits (SWS) when he joined SWS of Florida in 1978. His drive for excellence resulted in his establishment of a highly successful on-premise division.

His career with SWS Florida progressed to SWS of Southern California where he held the position of Vice President, General Manager and enjoyed growth and expansion of the business. Building on previous successes, his talents were then utilized at SWS of Hawaii where he formed a first-rate sales staff and powerhouse distributor network.

After managing the Colorado division of SWS, as Executive Vice President, General Manager, Jim was named Executive Vice President/Wines of Southern Wine & Spirits of New York in January 2005. In his latest role, Jim oversees all facets of the wine operation in the state and is an integral part of the SWS executive team.

Helping his employees realize their dreams and aspirations drives Jim. He continues his years of service in the industry for the excitement, diversity, new ideas and challenges which continually motivate him.