ABSOLUT VODKA welcomes a new family member, with the launch of ABSOLUT RUBY RED. The new, grapefruit flavored, premium vodka is available to consumers in Sweden and Poland in May and in the US and Global Travel Retail in June 2006.

ABSOLUT RUBY RED is smooth and fruity with a crisp and refreshing character of zesty grapefruit. As with all members of the ABSOLUT VODKA family, it is made from all natural ingredients and contains no added sugar or sweetener.

Every new product from ABSOLUT VODKA has its own character, shown in its name and packaging as well as in its communication, ensuring that all attributes are as unique as the spirit it contains. The ABSOLUT RUBY RED bottle is frosted with an orange graphic pattern of stylized grapefruits. The minimalist – graphic – pattern suggests the refreshingly crisp and sophisticated experience that ABSOLUT RUBY RED offers with its unique and unexpected flavor.

Enjoy ABSOLUT RUBY RED neat, over ice, or in mixed drinks and cocktails.


RUBY RED DELIGHT

Drink Recipe
1 part ABSOLUT RUBY RED
1 part Brandy
1 part Lemon Juice
Lemon Slice

Shake with ice and strain to a chilled cocktail glass.


RUBY RED DAWN

Drink Recipe
2 parts ABSOLUT RUBY RED
1 part Pink Grapefruit Juice
1 part Sour Mix
Lemon Slice

Shake with ice and strain to a wine glass filled with ice cubes.


RUBY RED SUMMER SIPPER

Drink Recipe
3 parts ABSOLUT RUBY RED
2 parts Cranberry Juice
1 part Lemon Juice
Lemon Slice
Sugar

Stir and strain to a chilled cocktail glass.