Who is inVision Marketing?

inVision Marketing is the internal promotional events marketing team of Southern Wine & Spirits of Pennsylvania

What is inVision Marketing’s purpose?

• To provide superior marketing services and consumer education that meets the needs of our clients and consumers.
• To reach the ultimate goal of educating consumers on our brands and impacting brand awareness and incremental sales.
• Increase occasions where wine and spirits are enjoyed- growing the categories.

• Excellence in event execution and creative programs for all products
• Dedicated and trained staff to market and sell our brands.
• Personal one-on-one customer education and hand-selling through in-store and on-premise consumer tastings.
• Execution, recap and analysis of marketing programs.

• Commitment to recruiting, training, and retaining the most reliable and educated Consumer Educators (CE’s).
• CE’s who are part-time employees of SWS, as opposed to outside contractors, and are committed to our success.
• Ongoing training for our CE’s, including both field and classroom training, to provide basic wine and spirits knowledge. Specialized trainings that target specific brands and programs are also provided.
• Quantitative and qualitative program recaps provided to clients immediately following events.