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InVision/PLCB Data
January – December 2007 Results
5,500+ Total Events Executed
- 855,000+ Consumers Presented
- 285,000+ Consumers Sampled
- 86,400+ Bottles Sold
- 32% Success Rate
- Significant consumer impulse purchases
Sales Data Comparison: 2006 vs. 2007
- Period scan inVision Stores (35)
- Sales of all featured products +40%
- 375,000+ units sold; increase of 85,000+ units
- Period scan all other stores in state (625)
- Sales of all feature products +15%
- 1.65 M units sold; increase of 230,000+
inVision is currently operating in 35 PLCB stores (5 of which are urban). Tastings are held Thursday – Saturday, 4:00 - 8:00pm and Sunday, 12:00 – 5:00pm. |




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