InVision/PLCB Data

January – December 2007 Results

5,500+ Total Events Executed

•   855,000+ Consumers Presented
•   285,000+ Consumers Sampled
•   86,400+ Bottles Sold
•   32% Success Rate
•   Significant consumer impulse purchases

Sales Data Comparison: 2006 vs. 2007

•   Period scan inVision Stores (35)
  
  
  •   Sales of all featured products +40%
  •   375,000+ units sold; increase of 85,000+ units
    
    
•   Period scan all other stores in state (625)
  
  
  •   Sales of all feature products +15%
  •   1.65 M units sold; increase of 230,000+

inVision is currently operating in 35 PLCB stores (5 of which are urban). Tastings are held Thursday – Saturday,
4:00 - 8:00pm and Sunday, 12:00 – 5:00pm.