DEKUYPER® LAUNCHES NEW POMEGRANATE LIQUEUR
DeKuyper Offers Consumers a Juicy Burst of Fresh,
Tangy, Sweet Pomegranate Flavor

Deerfield, Ill. – February 5, 2007 - DeKuyper®, the best-selling line of cordials and liqueurs in the U.S., announces the launch of DeKuyper Pomegranate liqueur. The brand that bartenders trust most offers consumers a liqueur made from all-natural ingredients with the sweet taste of pomegranate and a hint of tartness. The 1L bottle of DeKuyper Pomegranate will be rolled out beginning in March 2007 followed by other bottle sizes.

DeKuyper has extended its flavor offerings throughout the years with its Pucker® line and best-selling line of schnapps and liqueurs. The DeKuyper family of products consists of more than 60 flavors to satisfy all consumer tastes. “We continue to offer our consumers innovative liqueurs, schnapps and cordials to expand flavor profiles,” said Amy Underwood, senior brand manager, DeKuyper. “With its deep red-magenta color, DeKuyper Pomegranate is a fun, festive and exciting addition to any drinks occasion. It mixes well with spirits, juices and sparkling wines and Champagnes.”

DeKuyper Pomegranate will be supported by on- and off-premise merchandising; sampling and promotions. The new 30-proof product eventually will be sold in 50ml, 750ml and 1L bottles. A 750ml DeKuyper Pomegranate bottle has a suggested retail price of $10.99.